The challenge
What the client was facing.
The legacy storefront was slow, difficult to merchandise and lacked the analytics needed to optimise conversion.
Preparing experience
Retail
Headless Commerce Rebuild
A headless commerce experience with faster product pages, better merchandising control and integrated analytics.
Read more below
Built with
Technologies and capabilities applied on this project.
Retail
- React
- Shopify
- analytics instrumentation
The solution
How WLC delivered.
WLC rebuilt the customer experience with React and Shopify APIs, instrumented key funnels and streamlined checkout flows.
The outcome
What changed for the client.
The project delivered a measurable shift in how the team operates — with results that held up after launch.
Headline result
Retail19% lift in product-page conversion
Product-page conversion increased 19% with improved Core Web Vitals and clearer merchandising workflows for the marketing team.
What this typically means for teams like yours
- A measurable shift in day-to-day operations — not just a shipped feature list.
- Systems and workflows the internal team can extend without starting over.
- Clear documentation, handover and a delivery path for what comes next.
More proof
Other stories from the library.
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